Dear NAACP Image Awards, Give Me an Explanation or My Money Back

To the NAACP Image Awards Literary Committee, I feel like you took advantage of me. I’m a hard working Black man, I don’t have $300 to throw away without an explanation. Ya’ll got some ‘splainin to do…

My name is Ronnie Sidney, II, MSW and I’m a self-published author out of Tappahannock, Virginia. On October 24, 2016, I received this email from Malica McLyn, Literary Coordinator at the NAACP Image Awards:

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I was so excited, the first thing I did was post the email on Facebook. It received a ton of likes and support from my Facebook friends. I spoke with Malica over the phone and decided to submit my second book Tameka’s New Dress.

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Tameka’s New Dress gives girls of color a new-found confidence by celebrating their #BlackGirlMagic. Tameka, a gifted Kemet Middle School student, is accused of pushing another student in the hallway. When Mrs. Lopez, Tameka’s principal, mentions to Tameka that she may be suspended, Tameka starts to panic. Tameka’s fear stems from the abuse and neglect she experiences at home. Tameka’s dress is her cloak, an impenetrable force field that shields her from past trauma and bullying. The dress gives Tameka the ability to love unconditionally without the fear of being hurt.

Fast Forward to December 14, 2016…

I log onto the NAACP Image Awards  website to find they’ve selected nominees for the Outstanding Literary Work  – Youth/Teens. I saw several deserving books, but I couldn’t find mine. I wasn’t mad that I didn’t make the cut, I was mad that I wasn’t notified by the award committee first. It felt like the time I didn’t see my name on the cut list for the JV Basketball.

In addition to the $220 nonreturnable application fee, I had to mail off 15 copies of Tameka’s New Dress to NAACP Image Awards Literary Committee. Just like the application fee, the books are also nonreturnable. I was notified about the opportunity just seven days before the deadline. Honestly, I don’t even know if the committee received or reviewed my books.

Last year I submitted Amazon Best-Seller Nelson Beats the Odds for several different literary awards, including the VLA Graphic Novel Diversity Award. The VLA notified me via email before making their official announcement. Included in the email were reviews from committee members. Not one of the literary awards I applied for required an application fee- they only required me to send them copies of my book. I didn’t stress it because the committee would typically donate the books to a local library.

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I emailed my concerns to the NAACP Image Awards Literary Committee on December  14th, 2016- five days later I’m still awaiting a reply. Where’s the transparency? The $220 fee I submitted is nonrefundable, I get that; all I want is some accountability. I have 3 simple questions for the NAACP Image Awards Literary Committee:

  1. Did you receive my books?
  2. Did you review my books?
  3. Where is the feedback from your reviews?

To the NAACP Image Awards Literary Committee, I feel like you took advantage of me. I’m a hard working Black man, I don’t have $300 to throw away without an explanation. Ya’ll got some ‘splainin to do…