Dear NAACP Image Awards, Give Me an Explanation or My Money Back

To the NAACP Image Awards Literary Committee, I feel like you took advantage of me. I’m a hard working Black man, I don’t have $300 to throw away without an explanation. Ya’ll got some ‘splainin to do…


My name is Ronnie Sidney, II, MSW and I’m a self-published author out of Tappahannock, Virginia. On October 24, 2016, I received this email from Malica McLyn, Literary Coordinator at the NAACP Image Awards:


I was so excited, the first thing I did was post the email on Facebook. It received a ton of likes and support from my Facebook friends. I spoke with Malica over the phone and decided to submit my second book Tameka’s New Dress.

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Tameka’s New Dress gives girls of color a new-found confidence by celebrating their #BlackGirlMagic. Tameka, a gifted Kemet Middle School student, is accused of pushing another student in the hallway. When Mrs. Lopez, Tameka’s principal, mentions to Tameka that she may be suspended, Tameka starts to panic. Tameka’s fear stems from the abuse and neglect she experiences at home. Tameka’s dress is her cloak, an impenetrable force field that shields her from past trauma and bullying. The dress gives Tameka the ability to love unconditionally without the fear of being hurt.

Fast Forward to December 14, 2016…

I log onto the NAACP Image Awards  website to find they’ve selected nominees for the Outstanding Literary Work  – Youth/Teens. I saw several deserving books, but I couldn’t find mine. I wasn’t mad that I didn’t make the cut, I was mad that I wasn’t notified by the award committee first. It felt like the time I didn’t see my name on the cut list for the JV Basketball.

In addition to the $220 nonreturnable application fee, I had to mail off 15 copies of Tameka’s New Dress to NAACP Image Awards Literary Committee. Just like the application fee, the books are also nonreturnable. I was notified about the opportunity just seven days before the deadline. Honestly, I don’t even know if the committee received or reviewed my books.

Last year I submitted Amazon Best-Seller Nelson Beats the Odds for several different literary awards, including the VLA Graphic Novel Diversity Award. The VLA notified me via email before making their official announcement. Included in the email were reviews from committee members. Not one of the literary awards I applied for required an application fee- they only required me to send them copies of my book. I didn’t stress it because the committee would typically donate the books to a local library.


I emailed my concerns to the NAACP Image Awards Literary Committee on December  14th, 2016- five days later I’m still awaiting a reply. Where’s the transparency? The $220 fee I submitted is nonrefundable, I get that; all I want is some accountability. I have 3 simple questions for the NAACP Image Awards Literary Committee:

  1. Did you receive my books?
  2. Did you review my books?
  3. Where is the feedback from your reviews?

To the NAACP Image Awards Literary Committee, I feel like you took advantage of me. I’m a hard working Black man, I don’t have $300 to throw away without an explanation. Ya’ll got some ‘splainin to do…

Author: Ronnie Sidney II, MSW

Ronnie Sidney, II, MSW, is a father, therapist, author, app developer, professional speaker, philanthropist and entrepreneur. He received a Master of Social Work from Virginia Commonwealth University in 2014. Ronnie was raised in Tappahannock, Virginia, and attended Essex County Public Schools (ECPS). While attending ECPS, he spent several years in Special Education after being diagnosed with a learning disability. The stigmatization of special education created a lack of interest in school. With limited options regarding four-year colleges, he decided to enroll in J. Sargeant Reynolds Community College in Richmond, Virginia. The following year, he transferred to Old Dominion University, where he received a Bachelor of Science degree in Human Services in 2006. Sidney has since published two books, "Nelson Beats the Odds" and "Tameka's New Dress". He also developed the Nelson Beats the Odds Comic Creator.

3 thoughts on “Dear NAACP Image Awards, Give Me an Explanation or My Money Back”

  1. Ronnie, I feel that you are justified in wanting an explanation. Why would an esteemed organization go to such lengths to seek your admission and then not even give you the professional courtesy of responding to your inquiry? I feel that they should have explained very clearly from the onset whether or not you would be notified of their decision. I love the fact that you said that it wasn’t about the nomination itself, as you saw other nominations that were deserving; but 15 non- returnable books and a nearly $300 entry fee is not small change. Also the fact that other organizations that nominated you were far more professional. I have no doubt that you will continue to receive just recognition for your wonderful books, and I hope that the NAACP will notify you and apologize.


  2. I wonder if my writer’s Union can help you get to the bottom of it. They deal with stuff like this and have a lawyer that reps the Union who has had to handle some issues for other author/members.


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